The Launch Party

We didn’t launch Bad Juju Golf quietly — we did it our way. On April 19, 2025, we threw a party at State Social House in West Hollywood to celebrate the start of something bigger than just a brand. It was all Day 1 energy, real ones in the room, and the debut of The Ed — our first-ever limited-edition cap.

This wasn’t just a party — it was the official launch of Bad Juju Golf: a lifestyle brand built on presence, performance, and quiet confidence. The goal wasn’t hype. It was alignment. And the people who showed up understood the assignment.

The Access

You had to have The Ed. That was the only ask. It’s our first limited-edition drop, made for the Day 1s, and it showed up everywhere that night. 400 made — and every single one said, “I’m part of this.” 

Everyone in the room got the first real look at the brand — the feel, the fit, and what Bad Juju Golf is really about.

The Energy

The space filled up fast — friends, family, longtime supporters, and folks who’ve been riding with us since day one. But a few new faces came through too — people who heard about the brand, grabbed The Ed, and pulled up to be part of it. The energy was solid from every corner.

People came ready — fits were on point, photos were flying, and The Ed was everywhere, of course. Same hat, completely different energy. Personal style was everywhere, but the vibe was consistent.

It wasn’t about hype — it was about celebrating what we built and what’s coming next with the people who helped us get here.

The Brand Debut

This event marked the first public moment for Bad Juju Golf. From the visuals to the product, the playlist to the people, it was exactly what we envisioned: bold but grounded, fly but intentional. We didn’t just show the product. We introduced the world to the feeling.

The feeling that we're building something that goes beyond apparel. This night truly set the tone.

Huge thanks to everyone who showed up and helped us bring this brand to life. This was only the beginning... Welcome to Bad Juju Golf.

Want to see more?
Click below to check out our recap gallery — and grab the link to download the full photo archive while you’re there.

View the Recap Gallery →

Big love to the crew behind the scenes who helped us capture and carry the energy:

DJ Rock — kept the vibe right all night long.
Quay Potts (ft. Steph) — captured the energy in both photos and video, and made it all look as good as it felt.

A Special Thank You To Our Sponsors 

This night wouldn’t have been possible without a few real ones backing us. Appreciate you all for helping us launch Bad Juju Golf the way it was meant to be.

State Social House
For the venue, the vibes, and letting us take over the space — appreciate you.
statesocialhouse.com

Discover Docket
One of our biggest supporters — your belief in what we’re building means more than you know.
discoverdocket.com

Mike & Mary Anne Realty
Our real estate killers. Always showing up, always coming through.
compass.com/agents/maryanne-been/

DLP Consulting Group
For the strategic brains and early belief — we see you.
dlpconsultinggroup.com

Void Golf
From the start, they got it. We may or may not be cooking something up together — stay tuned.
voidgolf.com

Tortugo Brewing Company
Keeping the party going (and the drinks flowing) all night.
instagram.com/tortugobrewing